Prepare an influencer campaign
This form helps turn a campaign need into a structured brief covering goals, budget, platforms, deliverables, usage rights, audience, timing and KPIs.
A good brief reduces back-and-forth
Specify the objective, audience, format, rights, date and budget. Avoid vague requests such as “go viral” or “guarantee sales.”
Privacy
In the current version, the brief stays in your browser and can be copied. No server submission is enabled by default.
Useful tools
What makes a usable campaign brief
A useful brief states the desired outcome, target audience, geography, platform, format, number of deliverables, dates, budget and how content may be reused. Add brand constraints, mandatory elements and exclusions so the creator can price the actual work.
Rights, exclusivity and amplification
An organic post, reuse on brand-owned channels and paid advertising are different scopes. State duration, territories, media, editing permission and any category exclusivity. These factors can change price independently of follower count.
How to compare quotes
Compare line by line: creation, shooting, editing, publishing, rights, exclusivity, travel, versions and reporting. Then connect price to the campaign KPI without demanding a guaranteed outcome. For awareness use reach, views or CPM; for interaction use engagement or CPE; for performance use clicks, leads or conversions.
Use the calculators and the guide to influencer costs in Morocco to prepare assumptions.